CLIENT CASE STUDY:
Lucchi Family Wine Cellars
Scranton, PA
Industry:
Retail
Client Profile
Lucchi Family Wine Cellars is a family-run winery in northeastern Pennsylvania, led by vintners Robert and Mark Lucchi who carry on the tradition of old-fashioned, homemade winemaking. Operating out of a state-of-the-art facility in the heart of North Scranton, they produce over 35 varieties of wine using grapes, juices, and fruits sourced both locally and from regions including California, Italy, South America, Pennsylvania, and New York. While the facility has evolved over the years, their process remains rooted in tradition, with every bottle crafted alongside friends and family and made with genuine passion and care.
Execution & Deliverables
Market Share Consulting partnered with Lucchi Family Wine Cellars to strengthen its ecommerce presence, modernize its brand, and create a reliable digital platform that supports consistent online sales.
We developed a cohesive and refreshed brand identity that honors the winery’s tradition while elevating its presentation for a modern retail audience. This included updates to wine labels and supporting materials to ensure a consistent and professional look across all customer touchpoints.
A key focus was rebuilding and securing the company’s ecommerce website to restore functionality and protect the business from ongoing disruptions. We implemented a stable, high-performing platform designed to provide a seamless shopping experience, ensuring customers could browse products and complete purchases without interruption. This transformation not only resolved critical issues but also reestablished customer trust and revenue flow.
Our team also enhanced the online shopping experience through professional product photography and strategic presentation, helping showcase the quality and variety of the winery’s offerings while improving overall conversion.
Marketing Support & Capabilities
• Brand development and label design
• Marketing strategy
• Ecommerce website development and security
• Product photography and staging
• Printed materials
Through a combination of brand refinement, ecommerce optimization, and technical problem solving, Lucchi Family Wine Cellars now operates with a secure and reliable online presence, allowing the business to grow and better serve its customers.
Customer Testimonial
Over the past few months, our company website has been repeatedly hacked rendering our products unavailable to our customers. Recently, I was introduced to Market Share Consulting by a friend and fellow business owner. I called and spoke with Bethany Staples--an absolute pleasure to talk to--and I explained the issues we have been struggling with; our customers were being redirected to fraudulent websites when clicking on our web link. I was working with another company who promised to address the issue, only to have the fraudulent redirection repeat within a course of 1-2 weeks. This had been an ongoing problem since September, and with the holiday season upon us, not only was I losing money, but also customers.
Bethany was very sympathetic to my growing frustrations--she understood my needs as a small business owner. Bethany immediately began digging in to find the source of my problem and within a few hours she contacted me stating that not only had she found the problem, but she was already addressing it with the hosting platform. Bethany then began tweaking some things behind the scenes--she was in constant communication with me throughout the whole process keeping me informed. Bethany is extremely driven and hardworking--she made it her priority to recover my website as quickly as possible. Within 30 hours of my initial phone call with Bethany, she called to inform me not only that my website was properly restored, but also that she put in preventive measures so that it wouldn’t reoccur. I was receiving customer orders immediately after her restoration.
I couldn’t thank Bethany enough for everything she has done for me, and I’m looking forward to working with her and her company in the New Year. I would highly recommend this Company. Market Share Consulting and Bethany, you rock!!!
Mark Lucchi
Owner of Lucchi Family Wine Cellars