CLIENT CASE STUDY:
Maid-Rite Specialty Foods
Dunmore, PA
Industry:
Foodservice
Client Profile
Maid-Rite Specialty Foods is a family-founded company with over 60 years of experience serving the evolving needs of the foodservice industry. Built on close collaboration with customers, the company has developed a reputation for producing high-quality frozen meat products that consistently deliver on flavor, consistency, portioning, and value. Today, as one of the largest independent producers of USDA-inspected frozen meats in the United States, Maid-Rite operates multiple state-of-the-art processing facilities and produces over 300 million portions annually, offering both branded and custom private-label products to some of the world’s most recognized restaurant, grocery, and foodservice organizations.
Execution & Deliverables
Market Share Consulting partnered with Maid-Rite Specialty Foods to modernize its brand, streamline internal processes, and strengthen its position as a leading national foodservice manufacturer.
We evolved the company’s legacy brand to reflect its scale and capabilities while preserving the heritage and recognition built over decades. This updated identity was carried across all materials to create a more cohesive and professional presence for both internal teams and external partners.
A key focus was transforming the company’s website into a powerful B2B resource. We developed a platform that allows brokers, distributors, and internal teams to easily access up-to-date product specifications and resources, replacing outdated systems and significantly improving efficiency. This shift reduced reliance on manual requests and improved communication across the organization.
Our team also supports ongoing sales and marketing efforts through trade show strategy, email marketing, and advertising coordination and development. From booth design and on-site guidance to targeted outreach and campaign execution, each initiative is designed to support growth and maintain consistency across all channels. Additional support includes USDA-compliant packaging development and high-quality product photography to enhance overall brand presentation.
Marketing Support & Capabilities
• Brand development and evolution
• Marketing strategy
• Website development and internal resource systems
• Product packaging design and compliance
• Product photography
• Trade show strategy and support
• Email marketing and advertising coordination
• Sales materials including brochures, catalogs, and spec sheets
Through a combination of brand evolution, operational efficiency, and strategic marketing support, Maid-Rite Specialty Foods continues to strengthen its position as a trusted partner to leading foodservice organizations nationwide.
