CLIENT CASE STUDY:
The Office 5K
Scranton, PA
Industry:
Event
Client Profile
The Office 5K is a road race in Scranton, PA that passes sites featured on NBC’s “The Office.” Participants can dress up as their favorite Office character for fun and prizes. Walkers can enjoy a modified 1-mile course with special activities along the way.
The race begins in front of Backyard Ale House. Participants can pick up their race bibs, tee shirts, and race info the night before the race at Cooper’s Seafood House. (These items are also available on the day of the race.) A block party and awards ceremony will be held immediately following the event.
Race proceeds benefit Valley In Motion, a non-profit strengthening the sense of community across the Lackawanna Valley. More information about VIM at www.valleyinmotion.org or on Facebook and Instagram.
Execution & Deliverables
Market Share Consulting partnered with The Office 5K in Scranton, PA to transform the event’s brand, expand its reach, and significantly increase participation and sponsorship growth.
We developed a cohesive and recognizable brand identity that captures the energy and uniqueness of the event. This foundation was applied across all platforms, including a dedicated website and social media presence, creating a seamless experience for participants, sponsors, and the community.
A key focus was building a centralized digital platform that supports registration and sponsorships. Through website development and ongoing management, we created an easy-to-use system where participants can register and sponsors can secure placements online. These improvements led to immediate and measurable growth, with registrations increasing from approximately 300 participants in prior years to over 1,500 in the first year following launch.
Our team implemented a comprehensive marketing strategy that includes social media management, video production, and ongoing promotional campaigns. We also supported event branding elements such as apparel and medal design, coordinated celebrity appearances and meet-and-greets, and managed key partnerships to enhance the overall experience and expand the event’s reach.
Marketing Support & Capabilities
• Brand development
• Marketing strategy and event promotion
• Website development and management
• Social media management
• Video production
• Event merchandise design including t-shirts and medals
• Sponsorship and partnership management
• Celebrity booking and event coordination
Through a combination of strategic branding, digital growth, and ongoing event support, The Office 5K continues to expand its reach, increase participation, and grow sponsorship engagement year after year.
Customer Testimonial
Market Share Consulting has been an unbelievable partner for us. They are constantly pushing us forward with new ideas and insights. They work hard and leave no stone unturned!