CLIENT CASE STUDY:
Throom Targets
Mahwah, NJ
Industry:
Retail
Client Profile
THROOM™ Targets, headquartered in Mahwah, New Jersey, is a family-owned and operated company specializing in the design, manufacturing, and distribution of innovative target products for both domestic and international markets. Since its founding in 1995, the company has focused on creating self-healing reactive polymer targets that offer a safer alternative to steel, giving users confidence during tactical training, shooting competitions, and recreational use. With a strong commitment to quality and American manufacturing, THROOM™ has sustained U.S.-based production for over 25 years while continuing to lead in target innovation.
Execution & Deliverables
Market Share Consulting partnered with THROOM™ Targets to enhance its retail presence and strengthen brand visibility across major national and international sales channels.
We developed a cohesive and impactful visual approach to product packaging that reflects the brand’s innovation, quality, and commitment to American manufacturing. This updated packaging system was designed to stand out in competitive retail environments while clearly communicating product benefits to both new and experienced users.
A key focus was creating high-performing in-store displays and end cap designs that drive attention and improve product engagement. These materials were implemented across major retailers, helping THROOM™ Targets maintain a strong and consistent presence in high-traffic retail settings.
Our team also designed and built custom trade show environments to support the brand’s presence at major industry events. From concept through execution, these displays were created to showcase product innovation, attract buyers, and reinforce THROOM™ as a leader in its category.
Marketing Support & Capabilities
• Product packaging design
• Retail display and end cap development
• Trade show booth design and build
• Brand presentation and visual merchandising
Through a combination of strategic design and retail-focused execution, THROOM™ Targets continues to expand its presence and strengthen its position within the competitive outdoor and sporting goods market.
Customer Testimonial
We have hired Bethany and Brittany for everything from video projects to building us a website, tradeshow booth and marketing materials. We are always happy and always impressed. Their work is amazing and the level of attention you receive is outstanding. We look forward to hiring them for more projects in future.