CLIENT CASE STUDY:
Valley In Motion
Mayfield, PA
Industry:
Non-Profit
Client Profile
Valley In Motion is a 501(c)(3) nonprofit organization dedicated to strengthening community and enhancing quality of life throughout Lackawanna County. Through initiatives that improve access to walking, biking, outdoor recreation, fresh food, and public spaces, the organization works to create a more connected and healthier region. By leading projects such as public art installations, community events, and local engagement efforts, Valley In Motion fosters civic pride, meaningful connections, and positive, lasting change across the Lackawanna Valley.
Execution & Deliverables
Market Share Consulting partnered with Valley In Motion to strengthen its brand presence, align organizational strategy, and enhance community engagement across Lackawanna County.
We began by facilitating strategic planning sessions with leadership and board members to help define priorities, improve alignment, and create a clear path forward for growth and impact. This foundation ensured that all marketing and outreach efforts were focused, intentional, and aligned with the organization’s mission.
A key focus was developing a digital platform that informs, educates, and inspires action. Through website development and ongoing content support, we created a resource that highlights initiatives, shares community stories, and promotes donations for upcoming projects. This has helped increase awareness and make it easier for supporters to engage with and contribute to the organization’s work.
Our team also supported ongoing outreach through social media management and high-quality visual content, including photography and videography. These efforts helped showcase the impact of programs and events while strengthening connections within the community.
Marketing Support & Capabilities
• Brand and organizational strategy
• Website development and content support
• Photography and videography
• Social media management
• Community engagement and outreach strategy
Through a combination of strategic alignment, digital visibility, and storytelling, Valley In Motion continues to expand its impact and foster meaningful connections throughout the Lackawanna Valley.
Customer Testimonial
Had a 2 hour meeting with Bethany and Brittany that was very insightful. We learned a lot about how we could improve our overall marketing strategy and what tools could help us better manage what we already have. It's refreshing to speak with professionals who want to help drive our organization forward.